Lim Kok Wing offers this course!!!

Bachelor of Arts (Hons) in
Event Management
[KP/JPS (KA6445) 10/10]


If you enjoy the challenge of “making things happen”, event management can be the most satisfying career. In the fast growing service industry of today, the professionally trained event manager is needed at all levels – from small events to large-scale promotions.

The management of any event is a full-time challenge, which is why it is increasingly being entrusted to professionally trained event managers. A wide range of exciting and challenging activities awaits those who choose this career path – including celebrity events, sports events, corporate events, political events, exhibitions, product promotions, marketing events, and roadshows.

The professional training at Limkokwing is designed to develop accomplished event managers under its comprehensive multi-tasking programme which includes skills in event consulting, planning and co-ordination, implementation, market research and the necessary all-round skills in marketing, communication, public relations and presentation.

The emergence of event management as a professional skill is now recognized in the service industry. Take this opportunity to explore an excellent career in this exciting world of event management.

Entry requirements

∙ 2 principals STPM/'A' levels or equivalent or
∙ 5 credits SPM/'O' levels or equivalent
∙ Limkokwing's Foundation in Communication

Students with recognised prior learning such as Pre-University, Matriculation programme, or a diploma in a related field will be given advanced standing into the degree programme.

Programme structure

Students are exposed to multi-disciplines such as communication, advertising, marketing, writing, planning & co-ordination, event operations and evaluation.

The course also provides students with the opportunity to develop practical event management skills essential to anyone planning to work in this field – such as developing event concepts and how to seamlessly execute complex programmes on time, on target and on budget.

Year 1
Semester 1	Semester 2
∙ Event Industry ∙ Event Operations ∙ Introduction to Web Technology ∙ Business Communication Skills ∙ Writing Skills for Communicators ∙ Moral/Islamic Studies	∙ Venue Operations and Contracts ∙ Marketing Principles ∙ Computer Graphics ∙ Public Relations Principles ∙ Communication in New Economy ∙ Malaysian Studies

Year 2
Semester 3	Semester 4
∙ Corporate and Event Management ∙ Corporate Communication ∙ Dynamics of Small Business ∙ Consumer Behavior ∙ Innovative Problem Solving Skills ∙ Media Law and Ethics ∙ Bahasa Malaysia A/B	∙ Project Management ∙ Strategic Marketing ∙ Public Relations Communication ∙ Managing Publicity & Media Relations ∙ Advertising Principles

Year 3
Semester 5	Semester 6
∙ Event Impact Analysis ∙ Studies on Media Audiences ∙ Public Relations Campaign ∙ Advertising Process or Entrepreneurship or Strategic Marketing Communications ∙ Services Marketing or Public Relations Management or Copywriting	∙ Conference and Exhibition Studies ∙ Research Management ∙ International Public Relations ∙ PR Writing ∙ Internet Marketing or Advertising Campaign